Sugiyama (Sawamura Ikki) was once successful at a top advertising agency and was even a favourite of the times. Believing in his own power, he stomped out and thought of striking out on his own. But things did not go as well as he imagined. He was picked up by Universal Advertising, a small advertising firm, where he now works as copywriter. After a run of bad luck, Universal Advertising has relocated its office to a deserted shopping street of a port town. However, even in such a lifeless place, there are troubles and small commissions, and therefore work. This is the beginning of Universal Advertising’s new fight.